I created the style guide with the colors, typefaces, buttons and icons. I choose four main colors for my website which I think would better represents the food service. The color palette is minimal to focus on the content and imagery and still keep the similar original theme color. I added one yellow as a secondary color, and four different shades of grey for the texts. Plantin MT is the primary font for the headings since I want to keep the font more consistent with the logo, I used Proxima Nova with different sizes and weights for the subhead and body, and buttons to indicate information hierarchy.
On find a store page, I put the three blocks of the three individual stores, and three locations are showing on the map to give users a better sense of where they located. It is important to show all the employees and their positions on our team page to conveys the message of a warm and friendly environment. In order to reduce page loading time, I designed one carousel so users can click through to see more partners. Besides, I changed the layout for product details and blogs to make it easy for users to navigate and kept all the hero images sizes consistent.
This project helped me to make design decisions from a client's perspective and prioritize usability over aesthetics. Creating the style guide is a key to my design solutions.
If I have more time, I would improve more on conducting the usability tests to understand more on user pain points. I will continue to do more research about brand discovery and the company's culture. In the future, I hope Daily Table would implement this design which will attract more customers to the store.